The first thing to note is that recession is "spin". Spin from politicians, Spin from economists, Spin from business, Spin from pessimists.
Secondly recession is a state of mind before it is a state of economy. Think about it, if you were not told about or if you did not hear about the recession would actually know about it? The chances are no, but because we live in such an interconnected world we all hear about and we all talk about it.
We Spin it!!!
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So, why are we worried if it is only a state of mind?
The reason is becuase people are always lead towards the negative or the "easy road" or essentially we are all like sheep.
I run my own business. I have a distribution company, a consulting company and web development company. Yes, I have seen a downturn in business but does that mean I should be negative?
The answer is no. I have to rethink my plan of operation. What have I done?
Firstly I have added a simple product to my portfolio on the distribution side:
GreenPulse - a simple downloadable buy online tool that helps PC users save money. I set up a website for it www.greenpulse.co.za and although it's not big bucks it's a revenue stream that works.
I created a consulting division - advising people on how whether they have been sold a lemon or are about to buy a lemon is a service that is needed. People right now are getting buyers remorse before they even purchase - "do I need it?", "is there a cheaper version?". The questions they are asking themselves are driving them crazy and for IT decsions I am helping them. Kind of like a doctor!
I have not thought out of the box I have thrown the damn thing away.
The webdevelopment company has no box. The webdevelopment project I am on right now is so far away from any box it scares the hell out of me. But sometimes being scared is the road to success.
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So, here's a challenge. Whether you are in business, at school, a home maker or even a high powered politician.
take stock of where you are. ask yourself "am I going to be part of any recession?" and then ask what is making you think it is a recession.
make some savings and then throw away the box and ask where you can make money while others need to save.
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